PURE R&D builds collaborative-AI toolchains for engineering teams, and consults on their adoption: model-based engineering, control systems, prototype design, and real-time hardware-in-the-loop test for industrial, aerospace, and defense programs.
Engineering-first, AI-augmented. The AI does not replace the engineer; it makes one senior engineer move like a team.
Recorded 31 Aug 2026: a plain-English request, a Simulink model, two simulation runs. Nothing staged; the numbers below are the actual outputs.
Press play to watch the recorded session.
Replayed from a live session between a PURE engineer's AI collaborator and MATLAB/Simulink R2026a. Timing compressed and dialogue lightly edited for length; every number, gain, and plot is the session's actual output.
We stand up frontier-model AI workflows inside your engineering practice, tuned to your tools and your custody rules. You get a working toolchain your engineers actually use, not a slide deck.
Plant modeling, control design, system identification, and simulation, run as a human-expert-plus-AI workflow in MATLAB and Simulink. You get validated models and control designs with the assumptions written down.
From desktop simulation to hardware-in-the-loop rigs and test protocols. You get a running rig, repeatable tests, and results you can defend at review.
Physics-first feasibility through working prototype: sensors to firmware to control loops. You get hardware that does the thing, and documentation of why it works.
Model selection, evaluation against your own benchmarks, custody architecture, and rollout for engineering organizations adopting agentic workflows. You get an honest read, including "not yet" where that is the answer.
PURE R&D is founder-led: thirty-plus patents and PhD-level work across controls, estimation, optics, and connected systems; multiple founded-and-exited ventures.
Senior engineers do the work, augmented by the same collaborative-AI toolchains we build for clients, which is how a lean team delivers like a large one.
Program experience spans defense laser systems, smart materials, road-weather IoT at 10,000-sensor scale, and real-time test benches.
Client models, designs, and data are the business. Our custody architecture is built so they stay yours.